First Party Data Platform
Start building a relationship with your audience with First party data platform PubSurge. Discover the value from first-party data. Data capture, consolidate, resolution, segmentation and distribution. Targeting with contextual signals and personal data with consent.
A better way to send money.
User Data Management
- Manage user behavior data and gain insight about how user engage with your website and content.
Declarative Data Collection and management
- Start to collect first-party data from users wisely and obtain explicit consent from consumers before collecting and using their data.
- Provide different offers, content for different users.
Multiple-channel Identity resolution
- Connect the dots from Desktop, Mobile apps, Web push Notifications, Chat, Email, SMS and Social, Out-of-Home, In-Store etc.
Contextual Advertising Targeting
- Extract Contextual categories, topics, keywords, enable buyers targeting for programmatic deals & direct IOs, advertising both across your inventory and via other inventory pools.
- Trigger one-to-one campaigns, provide one-to-one recommendations based on user behaviours and first-party data.
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