First Party Data Platform


Start building a relationship with your audience with First party data platform PubSurge.
Discover the value from first-party data. Data capture, consolidate, resolution, segmentation and distribution. Targeting with contextual signals and personal data with consent.


User Data Management

Manage user behavior data and gain insight about how user engage with your website and content.

Declarative Data Collection and management

Start to collect first-party data from users wisely and obtain explicit consent from consumers before collecting and using their data.

Personalised Offers

Provide different offers, content for different users.

Multiple-channel Identity resolution

Connect the dots from Desktop, Mobile apps, Web push Notifications, Chat, Email, SMS and Social, Out-of-Home, In-Store etc.

Contextual Advertising Targeting

Extract Contextual categories, topics, keywords, enable buyers targeting for programmatic deals & direct IOs, advertising both across your inventory and via other inventory pools.

Hyper-personalisation

Trigger one-to-one campaigns, provide one-to-one recommendations based on user behaviours and first-party data.